WWE missed big oppurtunities?

I mean seriously, we can all see HHH vs Rko for the what 8th time now? Cena vs Edge for the 6th? Why couldn't WWE let Punk stay in the main event picture, to challenge either one of these champions. Also you can have Edge vs Orton, and have HHH battle someone else like CM Punk, which would have been a good match, also WWE has some other talents which could have been in the main event, maybe HHH vs. Jericho, somehow, instead of this corny Y2J/Legends feud. Seriously..WWE missed alot....but on the other hand HBK vs UT will be great.